Join us on January 22, 2026
Time: 10:00 a.m. CT | 4:00 p.m. GMT
Duration: 60 minutes
Format: Live Webinar + Q&A
PR teams are entering 2026 under mounting pressure – and the data proves it.
According to Cision’s Inside PR 2026 Report, nearly 6 in 10 PR professionals cite the changing media landscape as their biggest challenges, while 34% say “doing more with less” will be their top hurdle in the year ahead. At the same time, opportunities about, thanks to AI and other emerging technologies, even as storytelling and relationship building remain the most critical skills. In our new webinar, we’re bringing these findings to life.
Join Cision and a select panel of PR industry leaders to discuss these and other key findings from the report, share how comms teams are navigating today’s pressures, and discuss what’s actually working as teams adapt, prioritize, and prepare for what’s next.
What you’ll learn
This session will explore:
- How PR leaders are navigating the biggest trends, gaps, and opportunities revealed in the Inside PR 2026 Report
- How teams across the industry are responding to tighter resources, higher expectations, and rapid change
- What the rise of AI means in practice, where human expertise remains critical, and how to balance the two
- How priorities like brand awareness, ROI, agility, and storytelling are evolving for 2026
Why you should attend
If you’re planning for 2026, this session will deliver more than data – it will give clearer context and practical perspectives to support your strongest year yet.
Guided by the latest industry data and real-world perspectives from experienced PR leaders, you’ll gain insight into how teams like yours are thinking about strategy, tools, skills, and proving impact. Whether you’re refining priorities, defending budgets, or rethinking workflows, this conversation will help you pressure-test your plans against what’s happening across the profession.
